Boy London
Founded by Stephane Raynor in 1976, BOY LONDON creates the wildest rumours and legends. Beloved by the underground, from Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. This ‘anything goes’ approach to the space restored the trademark BOY notoriety to the fashion landscape in 2007, whilst also introducing the attitude of the label to a whole new generation of fans.
